Aug 4, 2009

Stella announces a major restructure

The tourism and travel group, now owned by private equity player CVC Asia Pacific, has been split in two and its debts comfortably refinanced on long-term agreements.

The hotel brands BreakFree, Mantra and Pepper have been separated from the travel operations, which include Harvey World Travel and Travelscene.

The hotel business is now headquartered on the Gold Coast, where Stella has a staff of 250 and its hotel chains have 3500 employees.

Current Stella Hospitality Group boss Bob East will remain in the chief executive's role, in a move he said paved the way for the Gold Coast to rebuild its shattered corporate image.

Mr East said the plan was to boost Stella's existing portfolio of 140 properties and create a major force in the hotel accommodation industry.

Mr East, who has been with Stella for the past three years, said there were 'many benefits' operating a tourism business on the Gold Coast, where almost a third of the company's properties were located.

"It's not because I like the beach," he said. "It is a different environment to Sydney. It is innovative and quite dynamic.

"It's the best place to run a tourism business."

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